Hurtigruten sails back to profit

Norwegian coastal shipping line Hurtigruten confirmed its resurgence this week by posting operating profits of nearly NOK 96 million for 2009, compared to a loss of NOK 257 million in 2008. The long-troubled line also seems on course for a pre-tax profit in 2010, a welcome turnaround from years of losses. Passengers are streaming on board, even now in the middle of winter, thanks at least in part to better times and a successful “See the light” ad campaign, promoting the Northern Lights and unique light of winter days in the otherwise dark far north. The captain of the Trollfjord (photo) could recently report more than 400 passengers on board for round-trip cruises from Bergen to Kirkenes. Hurtigruten has also gained on a long-term vessel charter to an offshore field off Australia.
By Views and News staff