Norway’s biggest bank, long known as Den norske Bank, has unveiled a new logo and now just goes by the initials DNB, in all capital letters. The new image gathers several acquired businesses under just one corporate identity.
It also means that units of the former DnB NOR such as Postbanken and Vital Insurance have lost their separate identities, and even DNB chief executive Runer Bjerke admitted to newspaper Aftenposten last week that he’ll miss the old Postbanken, too. But DNB has grown far beyond its banking roots and corporate executives clearly wanted to bring every division under one common name.
The new logo, designed by architectural firm Snøhetta, will soon start popping up on branches, divisional offices, new credit cards and everywhere else DNB does business. The company employs around 13,300 persons, has 13 overseas offices, around 2.2 million individual customers and 200,000 business customers.
The Norwegian state owns a 34 percent stake in DNB, acquired during the bank crisis of the early 1990s, from which DNB fully recovered. It now operates within the banking, insurance, real estate, securities brokerage, capital management and stock fund sectors.
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