Northug told to cut out poker

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Professional skier Petter Northug is usually off playing poker in major tournaments at this time of year, but not any more. Newspaper Adresseavisen reports that he was ordered by his main sponsor, grocery store chain Coop, to drop his controversial poker playing after he got into drunk-driving trouble two years ago.

Petter Northug has also had to do other things for Coop, like wear their clothes and promote their products. He can't play high-level poker any more, either. PHOTO: Coop/Anders Martinsen

Petter Northug has also had to do other things for Coop, like wear their clothes and promote their products. He can’t play high-level poker any more, either. PHOTO: Coop/Anders Martinsen

“I don’t play poker any longer,” Northug told Adresseavisen this week while out on on a training run in the forests above Trondheim. “That will have to wait until after my (skiing) career.”

Before Northug crashed his sponsored Audi car while driving drunk, and then ran from the scene of the accident, the “bad boy” of skiing had taken part in the poker world championships in Las Vegas, in addition to playing in tournaments around the world. He was also photographed at the poker tables, amidst cigars and other accoutrements of the game.

Coop apparently didn’t think that was good for his image, especially after the drunk-driving incident when the company almost dropped its sponsorship. In lieu of poker he said he has started playing a bit of chess. “The national (ski) team had five or six chessboards at our gathering in Val Senales last fall. It was my first competitive meeting with them.”

Life has calmed down a bit for Northug, now age 30, since the spectacular crash that came after a disappointing ski season. Speculation ran high that Northug was finished, but he dried up, retained Coop and fought for a comeback, which ended in top placements at the World Championships last year.

This year wasn’t as great but not bad either, with Northug ending up second in the World Cup in a season free of any other major international competition. He’s already started the next run-up to the 2016-2017 season, still training on his own outside the national team until the season starts. When his skiing career ends he may go into coaching. “It’s too early to say, but I think I have a lot of knowledge that can help athletes who want to be good,” he told Adresseavisen.

newsinenglish.no/Nina Berglund

  • frenk

    I wonder if he buys his food from COOP. Certainly a company that I would not want to be associated with…..well worth avoiding….