‘Sugar daddy’ dating ads spur complaints

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Norway’s consumer ombud is investigating the legality of a dating service that urges young female students to date older affluent men, suggesting the practice can free them of student loans. The implication is that the men would take them shopping, out to eat or traveling.

State broadcaster NRK reported that the dating service has been advertising on radio, via a video on social media and, most recently, via a large billboard that’s been towed around Oslo. An Oslo politician for the Christian Democrats, Erik Lunde, is calling the dating ad campaign “sad, cynical and degrading” and wants it stopped.

Elisabeth Lier Haugseth, the local consumer ombud, is already evaluating whether the ad campaign violates Norway’s prohibition against sexually discriminating advertising and unethical marketing. She expected she’d be sending a warning letter to the company within a few days.

newsinenglish.no staff

  • richard albert

    Kind of ironic that on the same panel as this post, an advert (“Date A Rich Woman [40+]) from professionalmatch.com shows up, right between Barents Observer and SAS. Coincidence? Hmmm. And will she take me out shopping, or just buy me lunch? I don’t have a student loan, but have considered going back to school. I actually am already a kept man; she keeps me from doing anything. 😉