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Tuesday, July 16, 2024

Charity drive raises millions for Unicef

Norway’s annual charity drive organized by state broadcaster NRK and known as TV-aksjonen, raised NOK 218.5 million (USD 28 million) on Sunday for Unicef. The money poured in from Norway’s roughly 5 million residents and will be used to help more children in poverty-stricken and war-torn areas go to school.

The fund-raising effort was boosted by a NOK 40 million donation made by the government on behalf of the Norwegian people. Most of the other money was raised by volunteers going door-to-door with collection boxes.

NRK reported Monday that Svalbard residents once again donated the most money per capita, at NOK 503 each. Utsira took second place, at NOK 325.55, while Træna was third, raising NOK 260 per resident.

The total amount was less than last year’s TV-aksjon, which raised NOK 230 million for the Red Cross, with Kirkens Nødhjelp (Norwegian Church Aid) continuing to hold the record of NOK 253 million set in 2014. This year’s fundraiser, however, was hampered by more flooding in Southern Norway that kept volunteers from going door-to-door and also disrupted several planned charity events tied to the TV-aksjon. Unicef was nonetheless pleased by the fundraising effort, with its secretary general Camilla Viken thanking the public and calling the result “just fantastic.” staff




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