US media giant moves into Nordic market

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The US media company that owns The Discovery Channel among many others worldwide has struck a deal to take over TVNorge, Radio Norge and a long list of Swedish, Danish and Finnish channels. Local staff was optimistic about the looming acquisition.

Discovery Communications started up in 1985 and has 1.8 billion subscribers in 217 countries. Its most well-known channels are, in addition to the Discovery Channel, Animal Planet, Science and the Oprah Winfrey Network. Now it’s buying SBS Nordic, which has been part of the German ProSiedenSat1 Media group since 2997,

“Discovery is a strong and solid owner,” Harald Strømme of SVS Nordic told newspaper Aftenposten when the deal was announced on Friday. He also called Discovery “one of the world’s leading and fastest-growing media firms.” It paid around NOK 10 billion to buy the group in which TVNorge is a leading member, along with Radio Norge, Radio I, The Voice, Fem and Vox. staff