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Tuesday, April 16, 2024

‘The Fox’ keeps fans jumping

The two Norwegian brothers behind the hit music video “The Fox” seemed to be staying firmly grounded after a dizzying week of appearing on talk shows with international celebrities, performing the song on American TV and watching it keep rising on the Billboard chart. By Friday, the video on YouTube had been viewed nearly 50 million times.

Ylvisåker brothers Vegard and Bård, left, with talk show host Fredrik Skavlan and rock star Sting on Friday's show. PHOTO: Monkberry AS.
Ylvisåker brothers Bård and Vegard, left, with talk show host Fredrik Skavlan and rock star Sting on Friday’s show. PHOTO: Monkberry AS.

Vegard and Bård Ylvisåker remained surprisingly self-deprecating when they appeared on the popular Scandinavian talk show Skavlan, where a fellow guest was the legendary singer Sting. Bård Ylvisåker referred to “The Fox” as “rubbish” but Sting said he liked the song, calling it “catchy.”

It’s certainly caught on around the world, given all the YouTube showings. It’s also back on offer at iTunes, and the brothers, known professionally as “Ylvis,” also had a gig on the popular US talk show hosted by Ellen DeGeneres, where she got up to sing it with them and knew all the lyrics. Marching bands have played “The Fox” on American football fields, it’s been used in an ad for the Fox TV network in the US and the brothers admitted to enjoying all the hype, for as long as it lasts.

Back home in Norway they seemed most keen on introducing their latest music video called “The Cabin,” which is a satire on many Norwegians’ passion for their holiday cabins known as hytter. The video features, for example, a small red-painted timber cabin set in a dark forest, with Ylvis outside singing lyrics that highlight the Norwegian saying that “there’s no such thing as bad weather, only bad clothing.” It rhymes in Norwegian. staff



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