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Monday, June 24, 2024

Hurtigruten show set Guinness record

It’s official: Norwegian Broadcasting (NRK)’s marathon TV documentary that aired an entire Hurtigruten voyage live last month has made it into the Guinness Book of World Records.

Viewers were captivated by the constant coverage of the Hurtigruten ship "MS Nord-Norge" as it made its way north along the scenic Norwegian coast. PHOTO: NRK/Views and News

NRK got the word on Tuesday that its nearly six-day show “Hurtigruten Minute by Minute” was approved as the world’s longest live TV documentary ever broadcast. It lasted for 134 hours, 42 minutes and 45 seconds and was a huge hit with viewers both in and outside Norway.

Final ratings numbers show that around 3 million viewers tuned in during the marathon broadcast, or roughly 70 percent of the entire Norwegian population. The show was also watched live by people around the world, who tuned in via NRK’s website coverage.

Rune Møklebust, the NRK program chief responsible for the show, was delighted once again, equating the Guinness honor to the frosting on a cake. He called the Guinness world record a fine addition to “the top of the kransekake,” referring to the special, celebratory cakes in Norway that are built up by rings of soft chewy almond pastry.

Views and News staff



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