New hotel chain checks into Norway

Bookmark and Share

International hotel giant Accor plans to expand into Oslo. The French hotel company chose the Norwegian capital over Copenhagen because of what they considered Oslo’s stable, solid market.

Newspaper Aftenposten reported this week that Accor plans to buy up existing hotels or build new ones in Oslo. The company’s operating brands include Novotel, Sofitel, Ibis and Pullman.

“We’re concentrating on Oslo because we see this is a market with good and stable room rates,” Jan Birkelund, Accor’s sales director in Scandinavia and Finland, told Aftenposten. “That means we can come into the market with our cheaper brand (Ibis) but also our more exclusive brands.”

Accor, which logged profits of EUR 27 million last year and has 145,000 employees worldwide, has major growth plans, aiming to open a new hotel every day and have a total of 5,500 properties within three years.

Views and News staff