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Tuesday, May 21, 2024

‘Gammel Dansk’ becomes ‘norsk’

Gammel Dansk, the venerable Danish liquor, and the Danish Aalborg line of aquavit are both about to be produced in Norway instead of Denmark. Norwegian spirits producer Arcus-Gruppen has taken over Aalborg Spritfabrikker in Aalborg, and is moving production to its distillery at Gjelleråsen just north of Oslo.

“Now we intend to create growth for these traditional brands,” Otto Drakenberg of Arcus told news bureau NTB. “Our job is to increase commitment among customers to some of Denmark’s most well-known products.”

That’s not exactly something the Norwegian authorities, who heavily tax alcoholic beverages to discourage consumption, might like to hear. But for Arcus, it’s simply good business. Drakenberg said Arcus will be taking over production of nearly 5 million liters a year to save on costs.

The Swedish-controlled board of Arcus voted late last week to transfer Danish liquor production to Norway, where Drakenberg claims Arcus has Northern Europe’s most modern wine and liquor production facility. “We’ll save money on this, ” he said, promising no change in taste to the Aalborg or Gammel Dansk beverages. Fourteen employees at Aalborg’s facility in Denmark, though, will lose their jobs. staff



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