The social media giant Facebook revealed Wednesday that it has secured rights to stream the upcoming North American version of Norwegian Broadcasting (NRK)’s hit TV series Skam (Shame). It will thus become one of the original series to be offered by Facebook’s new streaming service, Facebook Watch.
“When I first heard about Skam (which launched in Norway two years ago), I felt like I saw the future of story-telling,” Ricky Van Veen, Facebook’s chief of creative global strategy, said during a TV conference in Cannes. Facebook has teamed up with XIX Entertainment and producer Simon Fuller, who secured the rights to actual production of the North American version of the series that was so popular it drew viewers from around the world even though it was in Norwegian. It followed the lives of several teenagers at a school in Oslo, with each of its four season focusing on one of them. The series ended this year.
NRK chief Thor Gjermund Eriksen stressed that NRK itself has no agreement with Facebook but rather with XIX, which will produces the series. “And they (XIX) have now struck a publishing agreement (with Facebook),” Eriksen said.
NRK has secured viewing rights to the new North American version. “That was part of our agreement, that NRK’s viewers could see the American Shame,” Eriksen said.