Retailer shuts down 51 clothing stores

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Norway’s Varner Group, which runs various men’s and women’s clothing chains around the country, is giving up on its formerly popular Vivike chain. It didn’t help to change its name to Days Like This, and now its 300 employees face tough days ahead.

Varner announced it would close all 51 of its Days Like This clothing stores, where 300 people have been working. The chain, which aimed at women aged 40 and over, generated NOK 232 million in revenues last year but hadn’t been profitable for several years.

Its profile and name change in 2017 were unsuccessful. “It’s sad that we didn’t succeed with the turn-around attempt for Days Like this,” said Varner director Øyvind Bustnes, “especially for all the employees who worked hard to try to save the stores.” Most are expected to be laid off in the coming weeks. staff