The annual music conference and festival By:Larm, known for introducing new talent, is underway in Oslo with meetings and entertainment running through the weekend. More than 20 stages in the downtown area were to feature around 200 concerts by 120 bands through Saturday.
In addition to all the music, participants could take part in 90 seminars, meetings and debates around town as well. By:Larm, which started in Trondheim in 1998, traditionally attracts record industry officials, talent scouts and others in the music business, as well as performing artists and fans.
At one seminar combining business prospects for music on opening day, participants could learn about “New possibilities for your music.” Members of the popular duo Karpe Diem spoke about how they’re still attracting new fans as “grown men” now, while others spoke of how breakthroughs in markets like Japan and South Korea can be as lucrative as in the US. Another seminar focused on how to “save” rock music in an age of electronic pop.
Newspaper Dagsavisen reported that around 5,000 concert-goers and 2,000 delegates were expected during the conference and festival’s four-day run. Concerts started Wednesday at venues Pokalen and Vulkan, where Léonne, Oscar Blesson and Over the Trees were scheduled to play with all tickets sold out.