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Monday, July 15, 2024

Johaug clothing sales halted in Finland

Doping-charged skier Therese Johaug hasn’t only lost this season’s potential winnings on the ski trails, she’s also losing money on sales of her line of clothing.

“In Norway, sales are still good, but we have chosen to pull out of Finland,” said Øystein Bråta, director of Nordic operations for Active Brands, which owns the Johaug clothing brand. He told newspaper Dagens Næringsliv (DN) that the company is “continuing its cooperation” with some sales outlets in Sweden “but the media picture and coverage (of Johaug’s doping case) in Sweden and Finland has been more aggressive than in Norway. In Finland it resulted in unwanted exposure.”

A two-day hearing on the doping charges against Johaug concluded Thursday and Johaug’s manager said she was glad it was over. Jørn Ernst said he thought it had “gone very well” and that “Therese was glad to present a more thorough clarification” of what had happened, as was the national team’s doctor.

He said Johaug, who declined to speak with the media during the hearing, is training hard, “perhaps even more than earlier,” and that she’s “super-motivated” to make a comeback. A verdict on her case is expected in around a month. staff




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