Around one out of every four Norwegians say they’re choosing to eat less meat because of climate concerns and the emissions tied to meat production. That’s showing up in sales statistics.
Red meat sales have fallen by more than 600 tons so far this year compared to last year, according to numbers from research firm Nielsen. That amounts to a 4.1 percent decline in consumption, as reflected by sales at Norway’s major grocery store chains NorgesGruppen, Coop, REMA 1000 and Bunnpris.
Consumer research institute SIFO claims that Norwegians remain fond of meat, though, with the sales decline applying only to red meat. Researcher Annechen Bahr Bugge told Dagsavisen that 78 percent of those questioned said they liked eating meat, far more than those who said they like fish and seafood.
Mette Fossum of REMA 1000 told state broadcaster NRK that the grocery chain was selling “more and more” vegetarian alternatives. “We’ve had a good increase in sales of vegetables that can replace meat,” Fossum told NRK, saying they were up 30 percent over the same period last year.