After years of complaints over high prices and profits, Norway’s leading grocery store chains say they’re launching new price-cutting campaigns in the New Year. The cuts come also after the government has signalled another probe into grocery pricing and the competitive situation.
Norway’s grocery market is dominated by just a few large groups that in turn operate a variety of chains. Now the REMA 1000 and Coop chains claim they’ll be freezing or cutting prices on “everyday items” and products from suppliers including Toro, Nora, Farris, Lano, Santa Maria, Findus and Maarud.
The dominant NorgesGruppen responded by promising price cuts of its own, especially in its low-priced KIWI chain. NorgesGruppen also operates the higher-end Meny chain and others including Spar and Joker, where the same individual items can often be priced up to 30 percent higher than at KIWI.