The two Norwegian “Ylvis” brothers, who are behind the success of the worldwide hit music video “The Fox,” now want to secure financial rights to all the spin-off products tied to the song written by another Norwegian duo, Stargate.
Newspaper Dagens Næringsliv (DN) reported Thursday that production company Concorde is applying for exclusive rights to the phrase “What does the fox say?” from the music video that now has been viewed more than 100 million times on YouTube. If they succeed, they’ll legally be able to claim compensation for losses or a reasonable licensing fee for the phrase that already adorns countless T-shirts, coffee mugs and other items that are up for sale internationally.
Bård and Vegard Ylvisåker, meanwhile, were back in the US this week for more appearances on talk shows and news programs. They’re also being featured in more major newspapers and magazines, also after “The Fox” hit Number 8 on the Billboard hit list and Number 10 on iTunes’ list of most-played songs in the US. “The Fox” also ranks second in Finland and is in third place in Sweden and New Zealand. It tops iTunes’ hit list in Norway.