Claiming “there’s room for innovation in the Norwegian taxi market,” the Nordic chief for controversial personal transport firm Uber is gearing up for a re-entry. It coincides with further deregulation of Norway’s taxi business from November 1, via a new law that’s being met with cheers and protests.
The new drosjeloven removes limits on how many taxi driver’s licenses can be issued in a county, along with earlier demands that taxi drivers be tied to a central dispatch unit. There also will be fewer demands to those offering rides to paying passengers.
Proponents hail the opportunity to have more choices, possibly at lower prices. Uber will be able to re-introduce its Uber Pop and Uber Green options offered by drivers who are sole proprietors not tied to a taxi central.
Opponents claim it will lead to social dumping and further confuse an already diffuse taxi market with lots of companies offering different prices for the same rides. “Employers can now just be an app,” complained commentator Jo Moen Bredeveien in newspaper Dagsavisen on Thursday. Labour unions have also staunchly opposed the law ushered in by Norway’s conservative coalition government.