Horse breeders pin more hopes on new Disney film

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A new animated Disney film that’s heavily influenced by Norwegian culture and traditions, Frost (Frozen), isn’t only a potential boost for Norway’s tourism industry. Breeders of the blond Norwegian horse called a fjording are also hoping for a breakthrough in the US market.

This Norwegian horse, called a "fjording," is suddenly in the spotlight in a new Disney film. Breeders hope the film may open new markets for the blond horse in the US. PHOTO: newsinenglish.no

This Norwegian horse, called a “fjording,” is suddenly in the spotlight in a new Disney film. Breeders hope the film may open new markets for the blond horse in the US. PHOTO: newsinenglish.no

The new film, which set box office records in the US when it opened in late November, has received rave reviews and is likely to lead to spin-off products as Disney films often do. A horse resembling a fjording plays a role as a palace horse in the film, and breeders in Norway hope that may boost commercial interest in the Norwegian horse.

“We’re delighted the horse has received such a big role in a Disney film,” Asle Espe, operating chief of the Norsk Fjordhestsenter, told state broadcaster NRK. “This is a great opportunity to market the fjord horse.”

Norway’s tourism promotion agency Visit Norway is already eyeing commercial opportunities and marketing potential from the film, and has entered into a tourism cooperation deal with Disney.

newsinenglish.no staff