A new animated Disney film that’s heavily influenced by Norwegian culture and traditions, Frost (Frozen), isn’t only a potential boost for Norway’s tourism industry. Breeders of the blond Norwegian horse called a fjording are also hoping for a breakthrough in the US market.
The new film, which set box office records in the US when it opened in late November, has received rave reviews and is likely to lead to spin-off products as Disney films often do. A horse resembling a fjording plays a role as a palace horse in the film, and breeders in Norway hope that may boost commercial interest in the Norwegian horse.
“We’re delighted the horse has received such a big role in a Disney film,” Asle Espe, operating chief of the Norsk Fjordhestsenter, told state broadcaster NRK. “This is a great opportunity to market the fjord horse.”
Norway’s tourism promotion agency Visit Norway is already eyeing commercial opportunities and marketing potential from the film, and has entered into a tourism cooperation deal with Disney.